Cult of Personality: Coaches are more frequently using personality assessments as an extra development tool. Joy Persaud finds out why they are turning to them to gain insights into people's behaviour.
(Extract from p22 of Guide)
Mark Loftus, director of assessment at leadership development company The Thinking Partnership, suggests that "assessment" is a bad word for many coaches because it is perceived as something that is "done to" clients, rather than "done with" them, he sees assessment and development as intertwined. The best assessments, he says, have a distinct coaching feel. "Organisations can help themselves in two ways. First, by making assessment less of a 'done-to' experience. Second, by ensuring that all coaches are skilled in assessment, rather than the use of assessment technologies, and are able to pinpoint enduring strengths, future potential and the real agenda for change."
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