By David Woods
Virgin Media has launched a scheme to turn its business
into a 'talent academy' in a bid to set a standard within the media
and telecommunications industry.
The company is working with leadership consultancy The
Thinking Partnership to develop leaders of the future and
give it a commercial competitive advantage. Virgin Media plans to
make the company a place where employees can use their character
strengths, both personally and professionally, to fully engage with
the organisation.
The approach will nurture employees as individuals to apply their
individual qualities to the Virgin brand.
Elisa Nardi, chief people officer at Virgin Media, said: "Our goal
is to make Virgin Media a successful customer-centric business that
can also be an 'employer of choice'.
"The very best leaders need to work in a place where they can
express themselves and use their skills and character strengths to
their fullest potential. We are confident that investing in our
people will not only strengthen them as leaders and grow our
business, but will result in our competitors looking to Virgin
Media as the place to poach talent. We're happy if others naturally
look to us to provide that pipeline - not that we think people will
want to leave."